News
Bikers unite at Gallagher
The countdown to the start of 'All Things Bike' (ATB) at Gallagher Convention Centre has started, and interest has already been received from potential exhibitors and bike enthusiasts alike. The show will be hosted in February 2012 in conjunction with the Beeld Holiday Show. Media partners to ATB will include Superbike magazine, Woema and publicist Daryl Peel.
The "All Things Bike" show will take place concurrently with the 8th installment of the highly successful Beeld Holiday Show which attracted nearly 25,000 visitors this year. Beeld is part of the Media 24 stable of publications and is renowned for its affiliation with successful projects. With a circulation of close to 84,000 and a readership of more than 500,000, potential bikers and enthusiasts will be kept well informed through extensive marketing activations with all our media partners as well as our direct initiatives.
Hampie de Kock, organiser of the Beeld Holiday Show and joint coordinator with Gallagher management of the ATB event, says that publicity will be maximized in both the print and electronic media to ensure that ATB 2012 will become the biggest bike show in South Africa.
Says Adolf Venter, Chief Executive of Gallagher Convention Centre: "Bike enthusiasts will recall that we had to postpone the All Things Bike Show 2010. However, we at Gallagher like to honor our promises and now are pleased to announce it is all systems go. Together with our media partners, our marketing and sales promotions program for 'All Things Bike' has moved into top gear to ensure this event will be unlike anything ever experienced before. Motorcycle and accessory suppliers are excited and enthusiastic about the marketing platform we plan to create for them; this will allow them to showcase their brands to thousands of visitors who are both bikers and potential buyers. We appeal to both the bikers and bike enthusiasts to spread the word about this fantastic first time event for Gallagher, and are thrilled to have such strong support from our media partners" says Venter.
Besides the exhibition itself, we plan to host various other activities and attractions including those that will be on offer through the Beeld Holiday Show. An official programme of the daily activities will be published through our media partners and our own communication channels, once these have been confirmed.
About Gallagher Convention Centre
Gallagher Convention Centre is one of Africa's largest conference and exhibition venues. Located in Midrand, between Pretoria and Johannesburg, Gallagher is positioned in the business hub of Gauteng. Surrounded by beautiful gardens sprawling over a 30-hectare property, visitors to Gallagher can enjoy the English Rose Gardens, the wooden Koi Deck, the Gazebo or the Wine Garden Restaurant. With five purpose-built ground floor exhibition venues offering approximately
25 000 square meters of exhibition space, nineteen multipurpose venues and state of the art facilities, Gallagher Convention Centre can accommodate anywhere from 2 to 12 000 visitors. With 12 versatile conference and boardrooms, the Gallagher Grill, a Ballroom, an auditorium and various tranquil venues for intimate celebrations, Gallagher Convention Centre provides the perfect setting for both business and family functions. Our internationally acclaimed team of chefs cater to every taste or cultural requirement, while our kitchens have also been certified by the National Independent Halaal Trust. Allow our professional and dedicated staff to handle your conference, exhibition or event. Differentiate yourself with Gallagher Convention Centre.
For further information contact (011) 266 3000 or visit www.gallagher.co.za
Prepared by: Marketing Services and Communication (MSC)
Contact person: Martin Snoek
E-mail: martin@mscom.co.za
Telephone: (011) 465 7652
Fax: 086 684 1769
Address: P.O. Box 954, Fourways, 2055
